T-MOBILE
ARE YOU WITH US?
T-MOBILE
ARE YOU WITH US?
T-MOBILE
ARE YOU WITH US?
At the end of 2020, people everywhere were eager to give the year an epic send-off.
But due to continuing coronavirus challenges, traditional New Year's Eve celebrations were no longer possible,
and after a year of virtual events, we needed to create something special to stand out from the crowd.
So we partnered with a celebrity who has spent the last 4 years in hiatus himself to create the most exciting virtual New Year's Eve countdown and concert yet— one that could be enjoyed to its fullest from the safety and comfort of your own home.
Thanks to T-Mobile, fans nationwide were able to livestream Justin Bieber's first full-length concert in 4 years while welcoming the new year with open arms.
At the end of 2020, people everywhere were eager to give the year an epic send-off.
But due to continuing coronavirus challenges, traditional New Year's Eve celebrations were no longer possible,
and after a year of virtual events, we needed to create something special to stand out from the crowd.
So we partnered with a celebrity who has spent the last 4 years in hiatus himself to create the most exciting virtual New Year's Eve countdown and concert yet— one that could be enjoyed to its fullest from the safety and comfort of your own home.
Thanks to T-Mobile, fans nationwide were able to livestream Justin Bieber's first full-length concert in 4 years while welcoming the new year with open arms.
T-MOBILE X JUSTIN BIEBER
NEW YEAR'S EVE LIVE CONCERT
At the end of 2020, people everywhere were eager to give the year an epic send-off.
But due to continuing coronavirus challenges, traditional New Year's Eve celebrations were no longer possible,
and after a year of virtual events, we needed to create something special to stand out from the crowd.
So we partnered with a celebrity who has spent the last 4 years in hiatus himself to create the most exciting virtual New Year's Eve countdown and concert yet— one that could be enjoyed to its fullest from the safety and comfort of your own home.
Thanks to T-Mobile, fans nationwide were able to livestream Justin Bieber's first full-length concert in years while welcoming the new year with open arms.
Music Marketing / Experience/Activation
